Qualitative research is an effective research method in order to evaluate the effectivenes of the advertisement campaignes. The focus groups are communicated in a studio that is equipped with cameras and microphones. These meetings can also be face to face. Their perceptions are recorded and measured in this studio by the qualitative research experts.

Metus Ingest can be used to record this video and audio sources in different formats. The records can be streamed over the network or Internet.